Metrik
Rebrand identity.
Metrick was born in 2012 as the best supplier of gift items in the city.
The shop has achieved considerable recognition as a wholesale distributor.
Their potential customers are smaller suppliers, stationery stores, gift shops, among others; their products only can be sold in large amounts.
The shop has achieved considerable recognition as a wholesale distributor.
Their potential customers are smaller suppliers, stationery stores, gift shops, among others; their products only can be sold in large amounts.
Due to their location, many people think that they´re a normal giftshop, and try to buy pieces for each. The main problem was their corporate identity, as it did not reflect being in-line with their audience and was misunderstanded as a commun retail gift shop.
The solution to this problem is a logo that allow all platforms without being identified with common gift store, but is intended for a more serious audience without losing the essence of their main products.
Render by Arq. Alexia García
